Company Goals :

Our business goals include:

Increasing market share: Finding more customers to buy our product and getting a larger percentage of the market to become our loyal customers.

Developing new product line(s) : To bring new and innovative products that will thrill our consumers.

Increasing the efficiency of sales and delivery: The more efficient we can be , the more our consumers will be happy.

Expanding into new markets: To be present in all major cities of Pakistan including urban and rural areas.

Improving customer service: Better customer service will result in better word of mouth advertising and more loyal customers.

Social Responsibility: We like to be an active company that will take part in welfare projects and also to promote education in our country. We feel that the people of Pakistan are the best creation of Allah, therefore we want to help and assist them to stand on their feet and look upon for a healthy life.

In future , we would like to partner with various NGO’s working in Pakistan to support welfare and promoting education for Humanity.

Company Objectives :

1. To become a successful Marketing and Distribution company in 1-1.5 years time.

2. To capture market share of 20 % in contraception category by the mid of 2014.

3. To achieve sales of Rs. 3 Billion by 2018

4. To become No. 1 brand for Smart UK Pregnancy Test Pen and Test Strips.

5. To become a thriving company whose primary goal is to exceed customer expectation.

6. To be financially a strong company in 6 months time.

7. Increase sales by 20 % vs last year in 2013

8. Growth to be achieved on continuous basis.

9. To increase Distribution channel and managing customer channel effectively

10. We want Smart UK Infra Red Ear thermometer to be available in every house hold

11. To promote education in the country

12. To heir and train employs who will align to our mission and take our message to others.

13. To be financially sufficient and strong enough to take risks and make valuable changes in the market place.

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I&A is formed to build strong relation with the most important people in the world. We call them “YOU”

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